Category Archives for Business

Facebook Ads For Ecommerce

Try Facebook Ads For Your E-Commerce Store

If you are running an e-commerce store, just like having a brick-and-mortar store — advertising is key to getting people in the door. Your offer needs to be compelling, eye-catching and offer something very special to your audience. Facebook ads are great for getting in front of a massive number of people. There are several pitfalls to Facebook advertising. But there are many online resources that will help you get started with Facebook ads.

A great starter article is on the Shopify blog. Here are some excerpts:

At the time of writing this article, there are 11 different Ad Objectives. You likely won’t use most of them for your ecommerce business, but let’s quickly dive into each one.

Clicks to Website – Pay each time someone clicks your ad and visits your website.

Website Conversions – Pay for each conversion on your website. This is tracked with a “conversion pixel”, a snippet of code that is placed on the goal page – for an ecommerce business, this would be the order confirmation / thank you page. When a Facebook user reaches that page (for example, after checking out or purchasing a product) it is recorded as a conversion in Facebook.

Page Post Engagement – Pay for the engagement your post gets such as likes, comments, and shares.

Page Likes – Pay to increase the amount of Likes your page has.

App Installs – Pay for each installation of your desktop or mobile app.

App Engagement – Pay when users interact with a specific part of your app.

Offer Claims – Pay to promote a discount or deal for your store.

Local Awareness – Pay to show your ad to users near you.

Event Responses – Pay to promote an event on Facebook.

Video Views – Pay to promote a video based on views.

Dynamic Product Ads – Pay to promote relevant products to users that have already browsed your ecommerce website.

Facebook has an array of options when it comes to selecting your target audience. Most of the options provide further detailed options for targeting Facebook users. I encourage you to play around with each option to fully see what’s available to you in terms of targeting your ad. On Facebook, you can target users based on:

Location

Age

Gender

Language

Relationship

Education

Work

Ethnic Affinity

Generation

Parents

Politics

Life Events

Interests

Behaviors

Connections

At the time of writing this article, there are 11 different Ad Objectives. You likely won’t use most of them for your ecommerce business, but let’s quickly dive into each one.

Clicks to Website – Pay each time someone clicks your ad and visits your website.

Website Conversions – Pay for each conversion on your website. This is tracked with a “conversion pixel”, a snippet of code that is placed on the goal page – for an ecommerce businesses, this would be the order confirmation / thank you page. When a Facebook user reaches that page (for example, after checking out or purchasing a product) it is recorded as a conversion in Facebook.

Page Post Engagement – Pay for the engagement your post gets such as likes, comments, and shares.

Page Likes – Pay to increase the amount of Likes your page has.

App Installs – Pay for each installation of your desktop or mobile app.

App Engagement – Pay when users interact with a specific part of your app.

Offer Claims – Pay to promote a discount or deal for your store.

Local Awareness – Pay to show your ad to users near you.

Event Responses – Pay to promote an event on Facebook.

Video Views – Pay to promote a video based on views.

Dynamic Product Ads – Pay to promote relevant products to users that have already browsed your ecommerce website.

Original Author: Corey Ferreira

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Facebook has over 1 billion active users and that's a huge audience. Placing your ads before a targeted audience that you get to pick is the most attractive feature of Facebook Ads. While you will have the ability to select your audience, you might want to stay broad with your first ad just to see how your ad responds to a global audience.

Remember you can always pause or kill your ad after spending just a few dollars. Don't be afraid, try Facebook ads.

Curated by: Laura Newton

Troy Dean’s Process For Creating His Weekly Newsletter

Newsletter Process

Troy Dean has an excellent process for outsourcing the creation of his weekly newsletter. By going through the process of documenting fully the necessary steps for creating his wonderful newsletter, he is able to hand off the hard work of creation while keeping the quality outstanding.

Troy Dean's Newsletter Process​

Call me a nerd, but in an attempt to better communicate our processes to our team members and manage the growth of our business, I’ve decided to make the process for publishing our weekly newsletter publicly available. I believe this will force us to improve the quality of our processes (to avoid embarrassment), which will, in turn, benefit the business.

Troy Dean

Troy does a great job outlining the tools he uses to make sure his outsourcers follow his method to a tee. This insures that his newsletters turn out just the way he wants them. You can learn a lot from his well documented techniques.

Feel free to leave a comment below with any thoughts you have after you check out his article.​

Apple & Google May Give Us Wireless Freedom Soon

Apple & Google might be giving us freedom to choose our cell service providers in the near future according to an article at Investor's Business Daily.

Cell Tower & Bars

Wireless Freedom

While adding intelligent SIMs to our phones will be a great move for consumers, this new feature will have an uphill battle against the major cell service companies. I don't think Apple or Google will go into the cellular network business, but they could make it very easy for their customers to move from one provider to another.

Hopefully we will all benefit from this increase in competition. The days when cell providers could freely charge us $.20 per text are practically over. There will probably be a race to the bottom as far as self-service pricing is concerned.