Category Archives for Beginner

Twenty Seventeen: What’s New With The Default WordPress Theme

Every year WordPress comes out with a new default theme and it gets better every year. If you go back a few years, the default theme was pretty basic. Now you can count on WordPress adding new features to the default theme. This year is no different. It is incrementally better than last year's, for sure.

Our friends over at Elegant Themes have posted an article going over some of the highlights of the Twenty Seventeen theme.

Twenty Seventeen is the new default WordPress theme, recently released with WordPress 4.7. If you haven’t yet looked at the Twenty Seventeen theme then it is about time you did because believe me, you’ll be impressed.

From the point of view of someone who doesn’t generally use free themes, Twenty Seventeen has been a real eye opener. Aimed at businesses, Twenty Seventeen offers a sleek and sophisticated design that has been created to make an impact on customers and clients, and the WordPress community itself.

In this article, we will look at what the Twenty Seventeen theme has to offer in regards to businesses and blogs. We will discuss the key features offered and what can be altered using the new and improved customizer. By the end of this article, you may well be ready to give Twenty Seventeen a try. Or at the very least be better informed about this free WordPress theme.

A Static Home Page

Static Homepage

 

Twenty Seventeen really stands apart from its predecessors with its business focus. This is reflected in the option of a static front page that offers multiple sections. Perfect for displaying important aspects of a business site.

The static homepage provides four content sections. You can select pages to be featured in each area. This enables you to customize your front page to promote the different pieces of content on your site and display information relevant to your audience’s’ needs.

When using Twenty Seventeen in this way, it’s important to add strong featured images to each page of your website, as the featured images are displayed along with each section of the static home page layout. These large images, combined with the parallax effect Twenty Seventeen features, results in a creative and eye-catching home page design.

The static front page provides a great opportunity for businesses to make a good impression. Professional, stylish and modern, with space for all the key information you may need displayed, the design looks anything but free and basic.

What’s your take on the new Twenty Seventeen theme? Please share your thoughts in the comments below.

Original source https://www.elegantthemes.com/blog/tips-tricks/twenty-seventeen-an-overview-of-the-new-default-wordpress-theme

Original authored by Joe Fylan

Major features include: Responsive design, different color schemes & support for two menus.

Don't be afraid to try out the Twenty Seventeen theme on your site. It might just be what the doctor ordered for your needs.

If you are interested in a more full featured theme – check out Divi Theme. It is amazingly flexible and gives you full control of your content.

Curated by Laura Newton

Ever Wonder Where Google Gets Those Autocomplete Suggestions?

United States of Autocomplete

Whenever you go to Google and start typing in the search field, Google starts to fill out some suggestions as you are typing. Ever wonder where those suggestions come from?

Well, they mostly come from what other people are currently searching for. The list is comprised of searches that people have been entering lately that begin with the letters you are typing. Pretty cool, eh?

Now there are several factors that go into what Google puts into that list like your location, what you have previously searched for and many other measures.

There is a great article by our friends over at SearchEngineLand that go into much more detail on what these factors are and here is the link: How Google Instant’s Autocomplete Suggestions Work​

Just How Does Google Know What to Autosuggest? #HowTheyDoThat

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Danny Sullivan is a Founding Editor of Search Engine Land.

It’s a well known feature of Google. Start typing in a search, and Google offers suggestions before you’ve even finished typing. But how does Google come up with those suggestions? When does Google remove some suggestions? When does Google decide not to interfere? Come along for some answers.

Danny goes into great detail about how Google makes these decisions about what to show when you start typing into their search bar. This article is a great read and will help you understand some of the mysteries of Google. Learning how Google works will help you in your online business as you try to write good content and know what people are searching for on the internet.

Please leave a comment below as you are enjoying your journey of discovery.​

Seven Easy Ways to Track User Engagement with Google Analytics

Google Analytics is a free and fast way to measure your website visitors' activity on your pages and posts.



This data can help you focus on the content that your audience loves and what you should be focusing on creating more of.



Here are seven of the main engagement metrics available in Google Analytics.



Bounce Rate

Bounce Rate

Bounce rate is the percentage of people who leave your website after viewing a single page and therefore bounce to another site.



To track bounce rate go to Google Analytics->Audience->Overview.



You can check your bounce rate by traffic source, such as organic search, paid search, social or direct links.



You can also follow your bounce rate based on the page or post your readers are landing on. If there is a very high bounce rate you might want to consider rewriting or redesigning those pages.

Frequency of Visits

New versus Returning Visitors

This is a measure of how many times a certain person has visited your site. This offers much more detail compared to new versus returning visitors metric. This will give you an indication of how many times people return to your site.







Days Since Last Session

This measures how often a given person is visiting your site. If there are many people who visit your site every day then you know your content is fresh and people are engaged. The frequency of your posting will have a great impact on this number.







Audience Engagement Rate

To see this measurement go to Audience->Behavior->Engagement. This is similar to average time on site but includes much more detail. It breaks down your visitor sessions into chunks of time: 0-10 seconds, 11-30 seconds and so forth.







Time On Site

Time On Site

Another important metric is the total time a visitor spends on your site. This is called time on site and naturally the longer the better. To keep track of your visitors time on site go to Audience->Overview.

As with bounce rate, you are able to measure your readers time spent on each page or post.







Average Pages Per Visit

Pages per visit

Another important measuring stick is average pages per visit which is especially important for websites that are monetized with advertising. The more pages a visitor views the greater chance that they will click on one of your assets.

To see the pages per visit go to Audience->Overview.







Returning Visitor Percentage

New versus Returning Visitors

It's important to track how many of your visitors are returning visitors. These people will be your best and most engaged readers and should be the focus of future articles. These people are strongly interested in what you have to say.

To see this metric go to Audience->Behavior->New versus Returning Visitors.







Finally

Since Google analytics is free there's no reason not to take advantage of this service. It provides you with valuable information about your audience and helps you keep track of what material is most popular. This will help you gain new readers as well as keep your current readers happy.

We would love to know your thoughts on how you use Google Analytics.

Please leave your comments below.







Earn Money Online Through an Affiliate Program

Amazon Associates

So you interested in learning how to make a little money online? Getting started earning some extra cash on the Web, or even a set up a full time living online, there are lots of opportunities available, and you're only limited by your ability to imagine. A good way to start is to establish a Web site or blog (short for “web log”) that is fulled with interesting content. Creating an engaging online presence with lots of great content will allow your blog to be ranked in the search engines, and will bring lots of visitors to read what you have to say. Once you've established yourself and you start to get visitors, you can join a web affiliate program that will allow you to earn money through clicks from your viewers.

So how does a web affiliate program make you money? It's pretty simple: you want as many visitors to your site as possible because more visitors equals more revenue. To get more visitors, you want to offer to share a portion of each sale with those people who help sell their products, also known as “affiliates.” Website owners who want to earn a part of these sales simply sign up for the retailer's web affiliate program. The marketer then provides the affiliate a unique identifier that allows them to track clicks from your site or blog. Once a sale is made, the retailer will credit your account with a percentage of the sale or flat payment.

An affiliate program is an excellent way for an online seller to increase sales because all of the affiliates become front line salesperson for the product or service. Sharing a portion of each sale is the incentive that the retailer provides to each of his affiliates. The more affiliates a retailer has, the greater the traffic they will receive to their site, and the more sales they are likely to make. Most successful online sites have hundreds and thousands of affiliates.

There are many affiliate programs available for practically any sort of Web site or blog you can imagine. The most widely known is the Amazon Associates program. Amazon, the world's biggest online retailer, sells a lot more than just books. There are thousands of different kinds of items available through Amazon, and if you sign up for the Amazon Associates program, you can add a link to any of those products that are relevant to your Web site and your visitors. When someone who is reading your site sees a product that they're interested in, they just click your Amazon web affiliate program link, and they'll be instantly able to purchase that product online. If they buy, then you get a cut of the sale.