Facebook Ads For Ecommerce

Try Facebook Ads For Your E-Commerce Store

If you are running an e-commerce store, just like having a brick-and-mortar store — advertising is key to getting people in the door. Your offer needs to be compelling, eye-catching and offer something very special to your audience. Facebook ads are great for getting in front of a massive number of people. There are several pitfalls to Facebook advertising. But there are many online resources that will help you get started with Facebook ads.

A great starter article is on the Shopify blog. Here are some excerpts:

At the time of writing this article, there are 11 different Ad Objectives. You likely won’t use most of them for your ecommerce business, but let’s quickly dive into each one.

Clicks to Website – Pay each time someone clicks your ad and visits your website.

Website Conversions – Pay for each conversion on your website. This is tracked with a “conversion pixel”, a snippet of code that is placed on the goal page – for an ecommerce business, this would be the order confirmation / thank you page. When a Facebook user reaches that page (for example, after checking out or purchasing a product) it is recorded as a conversion in Facebook.

Page Post Engagement – Pay for the engagement your post gets such as likes, comments, and shares.

Page Likes – Pay to increase the amount of Likes your page has.

App Installs – Pay for each installation of your desktop or mobile app.

App Engagement – Pay when users interact with a specific part of your app.

Offer Claims – Pay to promote a discount or deal for your store.

Local Awareness – Pay to show your ad to users near you.

Event Responses – Pay to promote an event on Facebook.

Video Views – Pay to promote a video based on views.

Dynamic Product Ads – Pay to promote relevant products to users that have already browsed your ecommerce website.

Facebook has an array of options when it comes to selecting your target audience. Most of the options provide further detailed options for targeting Facebook users. I encourage you to play around with each option to fully see what’s available to you in terms of targeting your ad. On Facebook, you can target users based on:

Location

Age

Gender

Language

Relationship

Education

Work

Ethnic Affinity

Generation

Parents

Politics

Life Events

Interests

Behaviors

Connections

At the time of writing this article, there are 11 different Ad Objectives. You likely won’t use most of them for your ecommerce business, but let’s quickly dive into each one.

Clicks to Website – Pay each time someone clicks your ad and visits your website.

Website Conversions – Pay for each conversion on your website. This is tracked with a “conversion pixel”, a snippet of code that is placed on the goal page – for an ecommerce businesses, this would be the order confirmation / thank you page. When a Facebook user reaches that page (for example, after checking out or purchasing a product) it is recorded as a conversion in Facebook.

Page Post Engagement – Pay for the engagement your post gets such as likes, comments, and shares.

Page Likes – Pay to increase the amount of Likes your page has.

App Installs – Pay for each installation of your desktop or mobile app.

App Engagement – Pay when users interact with a specific part of your app.

Offer Claims – Pay to promote a discount or deal for your store.

Local Awareness – Pay to show your ad to users near you.

Event Responses – Pay to promote an event on Facebook.

Video Views – Pay to promote a video based on views.

Dynamic Product Ads – Pay to promote relevant products to users that have already browsed your ecommerce website.

Original Author: Corey Ferreira

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Facebook has over 1 billion active users and that's a huge audience. Placing your ads before a targeted audience that you get to pick is the most attractive feature of Facebook Ads. While you will have the ability to select your audience, you might want to stay broad with your first ad just to see how your ad responds to a global audience.

Remember you can always pause or kill your ad after spending just a few dollars. Don't be afraid, try Facebook ads.

Curated by: Laura Newton

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About the Author Laura Newton

Hi There! My name is Laura Newton a work at home mom, an avid TV fan, and a Google for Business Evangelist. But I believe in the benefits of sharing & giving back, and this drives me towards helping others learn the ways of affiliate marketing – especially home-based mom’s like me – to open their eyes to the wonderful possibilities of earning money in the convenience of their homes. All this I can do with AzonAffiliateReviews.com. After all, helping is a Mom thing.

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