Apple & Google might be giving us freedom to choose our cell service providers in the near future according to an article at Investor's Business Daily.
While adding intelligent SIMs to our phones will be a great move for consumers, this new feature will have an uphill battle against the major cell service companies. I don't think Apple or Google will go into the cellular network business, but they could make it very easy for their customers to move from one provider to another.
Hopefully we will all benefit from this increase in competition. The days when cell providers could freely charge us $.20 per text are practically over. There will probably be a race to the bottom as far as self-service pricing is concerned.
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