Google Analytics is a free and fast way to measure your website visitors' activity on your pages and posts.
This data can help you focus on the content that your audience loves and what you should be focusing on creating more of.
Here are seven of the main engagement metrics available in Google Analytics.
Bounce rate is the percentage of people who leave your website after viewing a single page and therefore bounce to another site.
To track bounce rate go to Google Analytics->Audience->Overview.
You can check your bounce rate by traffic source, such as organic search, paid search, social or direct links.
You can also follow your bounce rate based on the page or post your readers are landing on. If there is a very high bounce rate you might want to consider rewriting or redesigning those pages.
This is a measure of how many times a certain person has visited your site. This offers much more detail compared to new versus returning visitors metric. This will give you an indication of how many times people return to your site.
This measures how often a given person is visiting your site. If there are many people who visit your site every day then you know your content is fresh and people are engaged. The frequency of your posting will have a great impact on this number.
To see this measurement go to Audience->Behavior->Engagement. This is similar to average time on site but includes much more detail. It breaks down your visitor sessions into chunks of time: 0-10 seconds, 11-30 seconds and so forth.
Another important metric is the total time a visitor spends on your site. This is called time on site and naturally the longer the better. To keep track of your visitors time on site go to Audience->Overview.
As with bounce rate, you are able to measure your readers time spent on each page or post.
Another important measuring stick is average pages per visit which is especially important for websites that are monetized with advertising. The more pages a visitor views the greater chance that they will click on one of your assets.
To see the pages per visit go to Audience->Overview.
It's important to track how many of your visitors are returning visitors. These people will be your best and most engaged readers and should be the focus of future articles. These people are strongly interested in what you have to say.
To see this metric go to Audience->Behavior->New versus Returning Visitors.
Since Google analytics is free there's no reason not to take advantage of this service. It provides you with valuable information about your audience and helps you keep track of what material is most popular. This will help you gain new readers as well as keep your current readers happy.
We would love to know your thoughts on how you use Google Analytics.
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