All posts by Laura Newton

Divi Theme Options Panel

Divi Theme Adds Search To The Options Panel

The Divi theme from Elegant Themes has recently added a fabulous new update to their WordPress theme. Since Divi offers so many customization options for each module, they decided to reorganize how you access those options. They've added a tab interface that makes it very easy to find the option that you want to change.

In addition they've added a great search function to find the option that you're looking for. This will make customizing your WordPress site so much easier using the Divi theme from Elegant Themes.

Here is a great article that I found that goes over a few of the major new features.

First of all, every Divi option has been grouped into categories. Like-options have been combined into sub-groups within each of the three Divi options tabs. The three Divi options tabs have been re-named to allow for a clearer distinction between each tab, and all modules option groups have been moved around accordingly. These option groups have been organized with an understandable hierarchy, as have the options within each group. Finally, we have made the options searchable (and it’s really cool)!

Original Author: Nick Roach

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If you're looking to build a custom WordPress site, I strongly suggest you check out Divi theme from Elegant Themes. This new update makes it even easier to make your website look exactly the way you want to.

Curated by: Laura Newton

WooCommerce 3 Has Arrived

WooCommerce Bionic Butterfly Released

WooCommerce just released a major upgrade to its WordPress plug-in for e-commerce. There are a few things you should be aware of before you upgrade. As always do a complete backup of your WordPress site before installing any major upgrade to a core plug-in like this. In fact I would recommend that you have a staging area for your WordPress site and thoroughly test out any major upgrade like this before going live.

Here is a great article that I found that goes over a few of the major concerns.

On April 4th, 2017 a major WooCommerce version was released. Version 3.0.0 or WooCommerce “Bionic Butterfly”, brought in some great features for developers, store managers, and even clients. While version 2.7 had existed for a while, it was decided to “jump” directly to WooCommerce 3.0.0 because of the major leap the software has taken when compared to the previous 2.6 version. With its 3.0.x version, WooCommerce introduced great changes and new features both store managers and developers are going to love. Let’s see what they are!

Original Author: Spyros Vlachopoulo

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If you are selling products online and you are using WordPress for your website, you really should be checking out WooCommerce. It is a major plug-in for doing e-commerce and WordPress. It has a full feature set and has been around for years. I can't recommend it any higher than to say if you are serious about selling a product online – check it out now.

Curated by: Laura Newton

Divi Theme Builder From Elegant Themes

Elegant Themes Roadmap for Divi Theme in 2017

Divi Theme from Elegant Themes is one of the best WordPress Themes on the market today. It has come a long way in the past year. If you want to build a beautiful, customized WordPress web site consider trying out Divi. It is truly an amazing platform for creating the most functional, eye-catching sites for your clients and your business. Check it out by clicking here:

Below you will see part of Elegant’s Roadmap for Divi in the coming year.

The Divi community has a really exciting year ahead of it, and today I just want to take some time to give you some insight into our plans for the future. Divi has become this big, huge wonderful thing that is full of its own energy and innovation. Full of business owners, website creators, child themes, extensions, library packs, learning centers, meetups and friendships all sprouting from one piece of software. Here at Elegant Themes, we have been asking ourselves what we can do to help fuel that innovation and empower the community to become bigger and stronger. This year more than ever before, we want to focus on creating the perfect environment that empowers the Divi community to flourish.

The Visual Builder is the future of Divi. That being said, we understand that building things with a minimal visual interface is not the perfect environment for everyone and for everything. That is why we are building brand view View Modes that will give designers new ways to interact with and understand their content. We are exploring some really cool ideas in this area. Just imagine toggling between Visual Mode, Grid Mode, Hybrid Mode and maybe even Code Mode? The Visual Builder was built on a foundation that allows us to bring these ideas to life.

I really love Divi Theme for building out my custom WordPress sites. It gives me great flexibility to deliver what my clients want in their business websites. It is such a rich environment that I haven't found anything but I can't build with Divi.

Original Author: Nick Roach

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For more details, check out the Divi Theme here.

Curated by: Laura Newton

Facebook Ads For Ecommerce

Try Facebook Ads For Your E-Commerce Store

If you are running an e-commerce store, just like having a brick-and-mortar store — advertising is key to getting people in the door. Your offer needs to be compelling, eye-catching and offer something very special to your audience. Facebook ads are great for getting in front of a massive number of people. There are several pitfalls to Facebook advertising. But there are many online resources that will help you get started with Facebook ads.

A great starter article is on the Shopify blog. Here are some excerpts:

At the time of writing this article, there are 11 different Ad Objectives. You likely won’t use most of them for your ecommerce business, but let’s quickly dive into each one.

Clicks to Website – Pay each time someone clicks your ad and visits your website.

Website Conversions – Pay for each conversion on your website. This is tracked with a “conversion pixel”, a snippet of code that is placed on the goal page – for an ecommerce business, this would be the order confirmation / thank you page. When a Facebook user reaches that page (for example, after checking out or purchasing a product) it is recorded as a conversion in Facebook.

Page Post Engagement – Pay for the engagement your post gets such as likes, comments, and shares.

Page Likes – Pay to increase the amount of Likes your page has.

App Installs – Pay for each installation of your desktop or mobile app.

App Engagement – Pay when users interact with a specific part of your app.

Offer Claims – Pay to promote a discount or deal for your store.

Local Awareness – Pay to show your ad to users near you.

Event Responses – Pay to promote an event on Facebook.

Video Views – Pay to promote a video based on views.

Dynamic Product Ads – Pay to promote relevant products to users that have already browsed your ecommerce website.

Facebook has an array of options when it comes to selecting your target audience. Most of the options provide further detailed options for targeting Facebook users. I encourage you to play around with each option to fully see what’s available to you in terms of targeting your ad. On Facebook, you can target users based on:

Location

Age

Gender

Language

Relationship

Education

Work

Ethnic Affinity

Generation

Parents

Politics

Life Events

Interests

Behaviors

Connections

At the time of writing this article, there are 11 different Ad Objectives. You likely won’t use most of them for your ecommerce business, but let’s quickly dive into each one.

Clicks to Website – Pay each time someone clicks your ad and visits your website.

Website Conversions – Pay for each conversion on your website. This is tracked with a “conversion pixel”, a snippet of code that is placed on the goal page – for an ecommerce businesses, this would be the order confirmation / thank you page. When a Facebook user reaches that page (for example, after checking out or purchasing a product) it is recorded as a conversion in Facebook.

Page Post Engagement – Pay for the engagement your post gets such as likes, comments, and shares.

Page Likes – Pay to increase the amount of Likes your page has.

App Installs – Pay for each installation of your desktop or mobile app.

App Engagement – Pay when users interact with a specific part of your app.

Offer Claims – Pay to promote a discount or deal for your store.

Local Awareness – Pay to show your ad to users near you.

Event Responses – Pay to promote an event on Facebook.

Video Views – Pay to promote a video based on views.

Dynamic Product Ads – Pay to promote relevant products to users that have already browsed your ecommerce website.

Original Author: Corey Ferreira

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Facebook has over 1 billion active users and that's a huge audience. Placing your ads before a targeted audience that you get to pick is the most attractive feature of Facebook Ads. While you will have the ability to select your audience, you might want to stay broad with your first ad just to see how your ad responds to a global audience.

Remember you can always pause or kill your ad after spending just a few dollars. Don't be afraid, try Facebook ads.

Curated by: Laura Newton

Twenty Seventeen: What’s New With The Default WordPress Theme

Every year WordPress comes out with a new default theme and it gets better every year. If you go back a few years, the default theme was pretty basic. Now you can count on WordPress adding new features to the default theme. This year is no different. It is incrementally better than last year's, for sure.

Our friends over at Elegant Themes have posted an article going over some of the highlights of the Twenty Seventeen theme.

Twenty Seventeen is the new default WordPress theme, recently released with WordPress 4.7. If you haven’t yet looked at the Twenty Seventeen theme then it is about time you did because believe me, you’ll be impressed.

From the point of view of someone who doesn’t generally use free themes, Twenty Seventeen has been a real eye opener. Aimed at businesses, Twenty Seventeen offers a sleek and sophisticated design that has been created to make an impact on customers and clients, and the WordPress community itself.

In this article, we will look at what the Twenty Seventeen theme has to offer in regards to businesses and blogs. We will discuss the key features offered and what can be altered using the new and improved customizer. By the end of this article, you may well be ready to give Twenty Seventeen a try. Or at the very least be better informed about this free WordPress theme.

A Static Home Page

Static Homepage

 

Twenty Seventeen really stands apart from its predecessors with its business focus. This is reflected in the option of a static front page that offers multiple sections. Perfect for displaying important aspects of a business site.

The static homepage provides four content sections. You can select pages to be featured in each area. This enables you to customize your front page to promote the different pieces of content on your site and display information relevant to your audience’s’ needs.

When using Twenty Seventeen in this way, it’s important to add strong featured images to each page of your website, as the featured images are displayed along with each section of the static home page layout. These large images, combined with the parallax effect Twenty Seventeen features, results in a creative and eye-catching home page design.

The static front page provides a great opportunity for businesses to make a good impression. Professional, stylish and modern, with space for all the key information you may need displayed, the design looks anything but free and basic.

What’s your take on the new Twenty Seventeen theme? Please share your thoughts in the comments below.

Original source https://www.elegantthemes.com/blog/tips-tricks/twenty-seventeen-an-overview-of-the-new-default-wordpress-theme

Original authored by Joe Fylan

Major features include: Responsive design, different color schemes & support for two menus.

Don't be afraid to try out the Twenty Seventeen theme on your site. It might just be what the doctor ordered for your needs.

If you are interested in a more full featured theme – check out Divi Theme. It is amazingly flexible and gives you full control of your content.

Curated by Laura Newton

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